How food technology will enhance households lives

How food technology will enhance households lives

Food technology is taking over our kitchens and changing the way of eating and cooking.

Tech giants like Samsung, Dyson and innovative start-up companies are heavily working and investing on it. The focus area is the user. From smart refrigerator to portable food safety checker, food technology aims both at the simplification and at the improvement of a household life. There are four key pillars where food technology devices focus. These are: smart kitchen, digital dining, safe food and healthy diet.

In this article the most promising food technologies are analysed. Firstly, these aim to enhance the life quality of households. Secondly, they all are examples of what a consumer needs representing for the food industry strong consumer trends to be watched out.

1. IKEA Smart table

IKEA smart table brings the future inside the kitchen. Single food items are recognized when placed on the table, suggesting linked recipes. Single steps are projected on the table in real time. It has the function to warm the surface and cook directly on the table. The table consists of a camera and projector above the table with an induction coils underneath the table surface. Put together they are able to recognise objects movement, projecting images on the table used as a screen.

2. Smart Refrigerator

With a Freshness Tracker, this refrigerator can monitor items in the fridge and suggest recipes to be sent over to the oven. Enables users to track the expiration dates of food items and sets reminders so that foods wastage is minimized. Food items can be input into the food management system by voice recognition or scanning the receipt or product bar code on a smartphone. It also offers Smart shopping, which can be done directly from the refrigerator’s LCD panel or a smartphone.

3. Smart knife

The hi-tech utensil calculates dangerous levels of bacteria in food, analyses sugar content and gauges how much protein or carbohydrate is present in food. The idea is to use the sensors in the knife to assess nutritional value and freshness of fresh food products. Delivering accurate feedback in terms of product freshness, it helps the user checking food labeling and eliminate redundant expiry dates.

4. Global chef holographic projector

It connects people around the world through hologram technology to facilitate a social cooking experience that is not limited by geographic location. With the holographic projection technology, the conceptual device conjures up image projections of friends and family or holographic chefs while they shows how to cook daily recipes.

5. Digital taste simulator

The device works via a simulation-game that offers individuals the opportunity to combine a host of different ingredients to create their own dishes. And the dishes can then be tasted. The taste can be simulated as ‘flavor replication‘ and then ‘samplers’ miniature spoon like utensils that send ‘flavor replication signals to the brain placing it on taste buds present in the tongue.

6. Tellspec

It is a handheld spectrometer scanner that can analyze materials by measuring properties of light, which can help detect risk and hazard in food. After beaming a low-powered laser at an edible product, and decoding the photons that are emitted back to the device, the scanner can detect the presence of allergens and chemicals, and chart calorific composition.

7. Peres

It analyzes air borne data to check beef, poultry, pork, and fish for freshness. The user gets feedback instantly via the system’s mobile app. It uses four different sensors to determine whether or not food has gone bad. One detects volatile organic compounds (VOCs), another gauges ammonia levels, another checks temperature, and one measures humidity levels. The device reads and analyzes the data gathered by the sensors before transmitting it via Bluetooth to th euser’s smartphone or tablet where it can be viewed on the PERES app.

8. Thanko sodium meter

It assess the percentage of salt present in warm liquid and semi-liquid foods like soup, pasta or curry, which helps people to control daily salt intakes. There is a sodium sensor inside it, and the results can bedisplayed on an LED scale within a couple of seconds. This technology is thought for households who, for health reasons, need to have low salt intakes.

For more on food technology read Best 3D Food printers.

Beautech devices will shape the cosmetic market

Beautech devices will shape the cosmetic market

As of today the beautech, global beauty devices market, is set to grow from $19.4bn in 2014 to $54.2bn in 2020

In fact always more brands are investing in developing technologies to bring innovative new devices to market. The Beautech, smart and intelligent devices will dramatically shape product development and future routines of the beauty market. Therefore, professional devices are empowering beauty consumers who are seeking cheaper, but no less effective alternatives to salon and clinic solutions, offering devices they can use in their own hone whenever they want.

Hereunder is a selection of the hottest beautech nnovations:

1 – Panasonic Beauty Premium Booster Mask

smart devices - beautech 1

The Panasonic Beauty Premium Booster blends technology and cosmetics, as well as steaming tools with the traditional beauty mask. This high-tech face mask promises to moisturize and maintain the health of skin. It can be combined in a beauty routine with skincare products and could be a great value adding to premium brands either in a ritual at home or in a spa/beauty salon.

2 – The ‘DermLite’ smart skin scanner

beautech devices 2

It enable consumers to track the health of their skin using the simply device and their existing smartphone. The ‘DermLite’ allows users to detect skin changes sooner and even take photos of it with the medical-grade optical lens for comparison or sharing with a health care professional. This tool is a potential combination for pharmaceutical and premium health brands to increase their diagnostic potential and personalize their beauty routines.

3 – Biologic Micro Current Eye Mask & Eye Patch

smart devices beautech 4

Biologic micro-current can replenish electric energy to skin to re-stimulate the vitality of cells. It will fight the wrinkles and make the skin more elastic and pampered. The devices need to be applied 3 min per morning/evening and the benefits can be increased with the following application of a beauty serum.

4 – Breathometer Mint


Simply place Mint in your mouth, let it automatically draw a sample of the air in your mouth and within seconds the Breathometerapp on your smartphone will let you know the quality of your breath, as well as how hydrated you are. This tool is a potential diagnostic device for toothpaste and mints brands. like Signal or Colgate.

5 – 3D Printing Make-Up


It all starts with a simple, intuitive mobile application where the user can choose from a library of dozens of pre-set looks. Once chosen, the look can be previewed on an image of the users face, and if they like wha they see, they simply place their face into the printer, it scans their facial geometries and then 3D prints the make up onto their skin in just 30 seconds. Professional make-up artists and premium brands can use it in their diagnostic to increase their precision and client satisfaction, the application can also be potentially linked directly to a e-commerce website for a in-home sotion.

 6 – iRestore Laser Hair Growth System


The iRestore Laser Hair Growth System is engineered to be an effective means of stopping hair loss from occurring and helping to reinvigorate hair follicles to promote natural growth.The helmet uses a series of non-invasive laser that are focused on the scalp to penetrate the upper level soft skin and help to nourish the follicles. This enables the scalp to be a healthier environment for hair to continue to grow and a place for old follicles to begin growing again.

7 – Color-Matching Dye Machine


The conceptual ‘Color Pick’ Hair Dye Machine would be able to scan the person’s current hair, given the option to go darker or lighter, then provide the perfect amount of dye needed. This is a tool that professional brands like Schwarzkopf Professional,L’Oreal or Tigi can propose to their hairdressers clients as a combination to their dying portfolio.

Smart beauty is on the move !

As of today L’Oreal is investing a lot in this smart tech and just recently announced a strategic investment in “Founders Factory”, a multi sector digital accelerator and incubator, which will allow L’Oreal to deeply connect itself to a global ecosystem of world-class start-ups and entrepreneurs operating in the field of beautech.




Virtual reality the future of grocery?

Virtual reality the future of grocery?

 2016 is promising a huge change for the virtual reality and will totally modify the market. According to the Super Data Research, the benefit from VR will reach more than 860 million of dollars during the year. Possibilities for the brands are multiples and some of these have already begun to benefiting from it.

Carrefour – Using the virtual reality to enhance the experience in-store

Carrefour is running an immersive experience across 228 hypermarkets in France, from 6 September until 3 October, making virtual reality widely accessible to its customers.

For the price of EUR3, customers can buy a cardboard virtual reality viewer. Using Carrefour’s virtual reality smartphone app, they will be taken on a journey through Russian mountains aboard a shopping trolley. The ride passes through five worlds filled with products. It includes an ice cave of fresh produce, an enchanted forest full of grocery and a futuristic world of high-tech. This is a fun initiative which should encourage positive interaction with shoppers, at an affordable price.


Oreo – Using Creativity and Imagination

Engage readers through integrating imagination and fiction into your VR experience. For example, Oreo created a 360-degree video that welcomes viewers inside the “Oreo Wonder Vault.” Once inside the vault, the video explains the magical origins of the company’s cupcake-flavored Oreo cookies. In the B2B marketplace, you may not be able to welcome viewers into “imaginary vaults”. Yet, you can use some fictional elements (and even humorous themes) to keep viewers engaged and entertained by your brand.

Merrell Shoes — Launching a New Product

When launching a new product, whether it’s shoes or new software, spreading awareness and getting the word out is key. Potential customers must know not only that your offering exists, but also how it solves their largest problems. Merrell Shoes leveraged VR when launching its new hiking boot, the Capra.

The company’s agency designed a VR experience called “Trailscape,” that took viewers on a challenging, dangerous hike in the Dolomites, in Italy, complete with an avalanche. The audience (virtually) travels to a set that is specifically mapped to the virtual experience. Finally, the campaign was successful in spreading awareness, capturing 12,396 YouTube views.

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Everything is possible with the virtual reality and the future will be incredible! Innovation is everywhere and VR will help the brands to highly develop the experiential marketing in to the stores.

Sources: Usine-Digitale / Retail-analysis / Euromonitor

Pokemon Go turns Supermarkets in PokeStops!

Pokemon Go turns Supermarkets in PokeStops!

Nintendo can be proud of the incredible success of Pokemon Go!

The craze is such that the franchise looks set to explode all records! It is not yet officially in every country around the world but everybody is hardly talking about it. Pokemon Go, the mobile gaming Nintendo is already on course to sweep everything on its path. In just five short days , the application is breaking all the forecast. And this is probably just the beginning, since it is not currently offered for download in three countries : the United States , Australia and New Zealand. Dropdown the following list to access to the outstanding stats of Pokemon Go lastly updated.

[mks_accordion_item title=”Pokemon Go launch day”]
Pokemon Go has been released the 6 of July 2016 in 3 countries: the United States , Australia and New Zealand. (updated 07/17/16)
[mks_accordion_item title=”Active users in the US”]
21 millions active users in less than 7 days. Making Pokemon Go the biggest US mobile game ever, outclassing Candy Crush! (updated 07/17/16)

[mks_accordion_item title=”Amount of time played by day”]
Pokemon Go players are spending 43 minutes of their daily time on the APP. (updated 07/17/16)

[mks_accordion_item title=”Amount the Nintendo market value increase the first 5 day after Pokemon Go launching”]
9 billions $ (updated 07/17/16)
[mks_accordion_item title=”Number of Spotify pokemon playlist popping up on Spotify”]
220 000 (updated 07/17/16)

Pokemon go techingrocery

How Pokemon Go brings players in Grocery stores?

In US, Australia and New Zealand, many stores seem eager to monetize this crazy new phenomenon of customers randomly walking in with absolutely zero intention of purchasing anything! Why? Because Pokemon GO’s most attractive feature is that it gets players getting out there, leaving the comfort of their mellow couch, getting into the real world. Just like your avatar, you — the player — must go out into broad daylight and make sure to hit up all the major Pokestops! Wait what is a Pokestop?

Pokestops are part of what make Pokémon GO such an innovative game. Bound with your GPS, they can take the form of literally any landmark and can pop up in a great number of public places. Places like supermarket, churches, gyms, malls and parks all have the ability to be marked as Pokestops. For now, these locations are predetermined by the game developers, but it’s not hard to imagine a future in which enterprising retailers could pay a sum in exchange for becoming one of these hotspots. In the meantime, the lucky stores that are finding themselves overrun with Pokemon are already figuring out how to engage with players. Below an exemple of people catching them all in a Sephora store!


Fortunately, a recent comment from Niantic CEO John Hanke to the New York Times confirms that yes, the company will be announcing details about sponsored locations inside Pokémon GO in the near future. The developer of Pokémon Go, Niantic, plans to implement sponsored locations in the game so businesses can pay to turn their store or restaurant into a portal to draw extra foot traffic. Advertisers would then be charged for every customer visiting their store, according to Engadget.

Players make their Supermarket decision based on wether or not there are Pokémon there! 

If you have recently attended to a scene through wich someone praying you to not move this cluster of banana from the shelves, no worries, he was surely in a fight to catch a Bulbasaur hidden there![mks_col]

[mks_one_half]Bulbasaur techingrocery[/mks_one_half]



L’inizio’s Pizza Bar in Queens, NY, was one of the first businesses to tap into the Pokémon craze. Its manager noticed sales spiked by about 30% after spending about $10 on Lures, reported Bloomberg. According to business insider, many players are even posting on social media that they are making their restaurant decisions based on whether or not there will be Pokémon there.

It may be hard for some grocery stores and retailers to make sense of Pokémon Go and to justify spending time and money marketing with it. However, the results from businesses playing and fostering the game in their store are an indication of the potential profitability. Henceforth, it seems that players will surely make their location store decision based on whether the Supermarket have Pokémon in its shelves or not. All indicators show players of the game will only continue to increase, and everyone should probably give it a try and take this seriously. This is a very good new for Blippar…

Our Pokéxperience with Grocery stores

I hatched Pokémon doing my shopping at the supermarket, Etienne

I play in the street because I like to fight in arena with other players. As for PokeStops, which can retrieve Pokeballs and other objects, you must leave home and find the right place: it can be a subway station, a work of street art, a building ect. We can also collect eggs, but for the hatch, you have to walk. So I took the opportunity when I made my grocery shopping to hatch my new Pokemon! I have a Piafabec acquired after two kilometers and yes it made me do several times the round of the Carrefour hypermarket.

Rare Pokémon on supermarket car parks, Jeremy

Today, I had to charge my stock Pokeballs (balls that capture Pokemon) in front of a supermarket near my office. I don’t remember the last time I set foot in there, but because of the app, they have a new customer this day! I also managed to find rare Pokemon in the parking of this Casino, and a Fantominus in this case. I was parked on the other side to walk, hoping to find my way, and I stayed there for half an hour. Casually, it goes faster!

 Keep Augmented Reality growing !

Alibaba: From Virtual Reality to E-commerce

Alibaba: From Virtual Reality to E-commerce


Will 2016  be the year of virtual reality?

Besides many helmets marketed this year, several companies are interested in VR with image recognition content. Alibaba is the latest to unveil its ambitions in this area.

Alibaba announced this week the creation of its own R & D lab dedicated to virtual reality, the GnomeMagic Lab. Like Amazon, which is recruiting a branch for future VR, the giant Chinese e-commerce company will focus on content production. The work of the new department will be closely linked with e-commerce group activities.


“Virtual reality could enable customers to shop virtually on New York’s Fifth Avenue from their home”

said that former Facebook engineer Zhao Haiping, head of GnomeMagic Lab . The company indicated to have already created VR for hundreds of products and its teams are working on setting up a store dedicated to VR hardware.

Buyer experience in VR:

magic-leap-logoIn other words, e-commerce companies through Alibaba online sales platform will eventually offer VR into the shopping experiences. But it’s not the first time that the Chinese group is interested in VR. Since its acquisition of Youku Tudou, a video platform, offering 360 content. And now sits on the board the mysterious company Magic Leap, after having invested $ 794 million.

Alibaba, world’s biggest online giant!

Recently Alibaba announced it had crossed $ 476 billion GMV (gross merchandise volume) by the end of March 2016.

The Jack Ma’s multi-billion dollar company is today by some measures, the world’s biggest online e-commerce company. With three main sites – Taobao, Tmall and The equivalent of Amazon, Dropbox, PayPal, Uber, and more in China. In fact, its different businesses resemble over a dozen main Western companies:


Pokémon Go may yet turn out be a fad. But its success could be a sign that Virtual & Augmented reality can appeals more than its purely virtual stablemate. Consequently, Alibaba bought the chinese app store Wandujia and keep investing massively in VR tech.